Why Choose St. John’s?

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We Are Canada’s Ocean City Powerhouse

The beautiful and historic City of St. John’s is located on the edge of Canada, surrounded by the Atlantic Ocean, from which we draw not only our sense of place but also our position in the global economy. Our world-leading ocean technology industry, research and development ecosystem, and marine science community position us as a hub city of ocean excellence. We are Canada’s ocean city powerhouse.


Our Top-Quality Advanced Education

With a reputation for superior, top-quality education at globally respected institutions and facilities, St. John’s is one of the best, and most affordable, places in Canada to attain an advanced education. It’s a great choice for post-secondary students to live, study and grow.

Photo: Memorial University’s state-of-the-art Core Science Facility, completed September 2021

St. John’s Technology Sector is Thriving

Our fast-growing technology sector is thriving, and with home-grown innovation success stories like Verafin leading the pack – recently purchased by Nasdaq for US$2.75 billion – we’re on the map as a place to watch and a place to be for testing, launching and growing a tech enterprise. Employing over 6,400 people across more than 165 companies, and generating in excess of $1.6 billion in revenue, our local technology sector is just one of the many advantages to living and working here.


Exceptional Work-Life Balance With a 15 Minute Commute

Offering a balanced quality of life in today’s hectic world, St. John’s is a safe, affordable, outdoor adventure. Boasting the world-class hiking paths of the East Coast Trail and some of Canada’s finest mountain biking destinations, this unprecedented access to nature is a key factor that’s prompting more people to prioritize the life benefits that come with living outside of Canada’s main urban centres. Living here, it’s easy to become a lover of the outdoors.

Photo: Cape Spear Path, East Coast Trail

We’re a Creative Arts City

St. John’s is a hotbed of artistry, creativity and storytelling. A core element central to the quality of life in St. John’s, the arts, culture and entertainment scene is a catalyst and driver of innovation for the businesses and industries operating here.

©David Howells 2012 www.davehowellsphoto.com

St. John’s Means Business

With 42% of the province’s population, the St. John’s metro area has evolved into a hyperconnected hub city for commerce and trade. We foster connectivity with industry stakeholders, business networks and government, bringing together key decision makers and partners to get business done.

As a hub city for the province and Atlantic Canada, our strategic location as the most easterly point in North America positions St. John’s as a gateway to major European markets and Canada’s Arctic.