A New Era, A New Brand!
Big Things Are Happening in Newfoundland and Labrador’s Capital Region!
Our new logo is more than just a design—it's a vibrant symbol of our community's spirit and potential. As we prepare to officially launch our website, we invite you to discover the unique advantages of Conception Bay South, Paradise, and St. John's. Our logo highlights four key factors: Our Lifestyle, Our Environment, Our Communities, and Our Industries. Each element of the design reflects the dynamic energy, innovation, balanced lifestyle, and natural beauty that make our region a hub of opportunity and growth.
Our Lifestyle
The sun cresting the horizon and waves crashing on our rocky shores symbolize the dynamic energy of our communities. The lines form an abstract maple leaf, intersected by an arrow pointing to our province, adding a distinctive element for global recognition.
Our Environment
The vibrant colours and shapes represent the natural beauty and energy of our environment. The design elements highlight our desire to stand out, our wealth-creation capabilities, and our professionalism, making the logo a representation of our opportunity-rich region.
Our Communities
The sun cresting the horizon and waves crashing on our rocky shores symbolize the dynamic energy of our communities. The lines form an abstract maple leaf, intersected by an arrow pointing to our province, adding a distinctive element for global recognition.
Our Industries
The rays of innovation or a ship’s forward motion symbolize the dynamic spirit of our industries, highlighting Conception Bay South, Paradise and St. John’s as a hub of opportunity and growth.
Join the Excitement!
From our thriving industries and vibrant communities to our seamless integration of work, play, and relaxation, Newfoundland and Labrador’s Capital Region is a hub of opportunity and growth. Discover how our commitment to economic development is driving progress and creating a bright future for businesses and residents alike. Big things are happening here, and we invite you to be a part of it!